Columbia Union Ministries and Services: Communication
In addition to creating our Year of the Bible devotional book, calendar and video devotional series, Celeste Ryan Blyden, vice president for Strategic Communication and Public Relations, and her team published the 116-page Communication Handbook with 20 contributing authors and produced a corresponding video training series; implemented and promoted the Adventist Church’s new global identity system; developed and launched our new Columbia Union Conference app; and printed the Visitor six times per year.
To engage new generations, the team created Victor, theVisitor Mouse (Kids, can you spot him?), who shares Bible knowledge through fun activities, and also produced social media campaigns on Instagram, SnapChat and Twitter. During the pandemic, they started hosting Visitor News Live on Facebook and YouTube to maintain connections with members and discuss Adventist perspectives on news and events.
Read these articles from the issue:
- A Passion for Mission
Prioritizing the Mission
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