5 Best Uses of Social Media in Ministry

5 Best Uses of Social Media in Ministry

•  Realize target audience differs by social site. Facebook reaches the largest generational range. Instagram and Vimeo are best for the younger crowd.
•  Recruit help from within church: Big or small, your church likely has members with the talent and passion to contribute to a social media ministry.
•  Have a plan. Coordinate frequency of posts and carefully generate original visual content to share with followers.
•  A picture is worth a thousand words, but video is worth a million. Short videos get the best response, followed by pictures, then audio only.
•  Keep posts current: Photos from a church event even a few months earlier will have minimal appeal for most church members, and almost no appeal for visitors.

Read our July Underscore: How Important is a Presence on Social Media to Thriving, Impacting Churches?