On Wednesday, June 19, the administrations of the General Conference of Seventh-day Adventists and its North American Division (NAD) forwarded, to the boards of Pacific Press Publishing Association and Review and Herald Publishing Association, a request for the two organizations to consider a merger in the near future. The proposal comes in response to church administrators’ analysis of the current publishing mission setting along with related distribution systems. It builds upon the work of several commissions/groups that, over the past several years, have studied the challenges and opportunities arising from rapid technology changes in publishing, as well as changes in how society accesses information.