Preparing for an Online Crisis

Story by Visitor Staff

If you’re trying to grow your online ministry, you may run into a crisis and need to act fast before the news spreads.

“The digital age has brought about a few realities that have impacted how we handle a crisis,” says Celeste Ryan Blyden, vice president for Strategic Communication and Public Relations for the Columbia Union Conference. “Social media has redefined
the term ‘breaking news’ because while it is happening, people have their cells phones going, recording video or are on Facebook Live. They will take you to the event or situation in real time.”

In the Center for Online Evangelism podcast, Blyden shares tips on how your organization can prepare for potential crises in our changing world.