Connecting Columbia Union Seventh-day Adventists

Debra Anderson, communication director for the Potomac Conference, is filmed for one of the communication videos.

Columbia Union Creates New Communication Resource, Videos

Story by V. Michelle Bernard

The Columbia Union Conference Communication Services team recently published a communication handbook.The 56-page booklet includes a job description for local church communication leaders, and provides guidelines and practical tips on how to write and edit news articles, take great photos and use social media, video, branding and public and media relations to tell an organization’s story.

The staff also filmed nine short corresponding instructional videos (coming soon!), some presented by conference communication directors from around the union.

“We hope this new [resource] will be helpful as you lead workshops, answer common questions and encourage your local leaders to recognize the role and blessing of communication in advancing the mission of Christ,” said project coordinator Celeste Ryan Blyden, vice president of Strategic Communication and Public Relations for the Columbia Union, speaking to 30 communication leaders who attended the 2018 Columbia Union Communication Advisory, where the resource was introduced.

Copies were mailed to every church in the union and are available for free in print and online. Email requests to srowley@columbiaunion.net after January 7, 2019.

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